LinkedIn, Facebook, Instagram—oh my! Social media can skyrocket your business—or sink it. The difference lies in how you use it. In this interactive session, Certified Career Management Coach Madelyn Mackie will show you how to craft a search-optimized LinkedIn profile, grow a powerful professional network, and use social platforms to attract ideal clients, uncover valuable resources, and land new business opportunities.

What you’ll learn:

• Why LinkedIn is a game-changer for business owners.
• How to create an engaging, professionally branded profile that showcases your value.
• Strategies to build connections with vendors, partners, and industry influencers.
• Insider tools and hidden LinkedIn features to help you hit your goals.

About the Speaker:

Madelyn Mackie is the career activator! As a Certified Career Management Coach, member of the National Résumé Writers’ Association, and former board member of the National Speakers Association, Madelyn offers conference keynotes, professional development trainings, and career coaching to help her clients design unique, job-getting documents, build successful career plans, and create lifelong success. Her clients have landed positions at AAA of Northern California, American Red Cross, Autodesk, Contra Costa County, Kaiser Permanente, Mozilla, Safeway, Pacific Gas & Electric, TripIt.com, NFL Super Bowl Host Committee, Wells Fargo Bank NA, and several tech firms, health care agencies, and nonprofit organizations. In addition to her private clients, Madelyn is a lead trainer and senior consultant for the national outplacement firm Lee Hecht Harrison, where she has been assigned to work with VIP clients like the Oakland Raiders, Blue Shield of California, Chevron, Novartis International AG, and Twitter.